Search Engine Optimization is simply optimization of content so that it ranks high on search engines for easier access by the targeted audience. You however don’t need sophisticated SEO tools for your website to rank high as there are little known tools that can do the trick if well utilized.
It is not a secret that most clicked on search results are those appearing on the top half of the first SERP. This may sound or appear far-fetched and seem like it is hard to achieve by using unpopular SEO tools. Not until you see some of the features that these tools come with.
Just take a look at this brief breakdown of what these SEO tools can do:
- Track traffic rankings
- Analyze strategies used by competitors
- Facilitate extensive keyword research
There are several other things that SEO professionals can accomplish by using the little known about tools. Read on to see what they are, and how useful they can be in daily SEO campaigns.
Yoast SEO
This may pass as one of the tools that some SEO professionals have come across at some point but never bothered to discover its potential. This is what you can do with Yoast SEO. This tool has features that help with keywords optimization. It also enables you to have a preview of various social media pages like Twitter, Facebook and Google.
What more, you can carry out a readability score for your content using the Flesch Reading Ease Score available on the same tool. Not only that, you also get to keep your site visitors by relying on Yoast’s internal links suggestions. Your content and website are also updated within a duration of 2 weeks.
Google My Business
Google is without a doubt a leading search market on a global scale, enough reason why businesses strive hard to rank on the search engine. This brings us to this tool that is recommended to those running local businesses. Google My Business tool in this sense is a great for local SEO.
That said, if you want to win both site and foot traffic (not necessarily guaranteed) for your local business, Google My Business will help with that. What exactly do SEO professionals need to do using this SEO tool for maximum effect? All it takes is to provide a listing with business information in regards to what is being sold (goods or products by name), exact location, operating hours, contact, and any other vital information.
Link Detection
You may know little of this other SEO tool, but its name already hints on what it is about. This tool enables SEO professionals to not only analyze a business website links, but those of its competitor/s as well. This gives them a competitive edge, making it easy to outdo the competitors. What else? Link Detection will signal when there is use of too many anchor texts and we all know what Google penalizes over-optimized content. Besides that, with the tool you can see both dead and live links making it easier to eliminate non-performing and dead links.
Ad Preview Diagnostics Tool
Yet another less utilized SEO tool, this Bing-established tool is great for instant diagnostics and feedback. With this tool, SEO professionals can get timely reports on why certain ads are not ranking as expected. The tool also goes further to advise on ranking strategies that are more likely to yield results. Results can also be customized as per language, device, location, and other factors.
Keyword Traffic Estimator
Finding new keywords has never been easier. That is one of the things that SEO professionals can use this tool for. What makes it even easier to find the site ranking keywords is that all you need is use a website or phrase to access trendy keywords. It sounds even better if you are using a trustworthy No logging VPN like the ones reviewed at vpn testing while finding ranking phrases all over the world. After getting the results, you can then pick performance-oriented keywords that are suitable for your SEO campaign.
Screaming Frog
This SEO tool is the perfect choice for small businesses as it can analyze, audit and review your site and give detailed data that will help you improve onsite SEO. You can even link it with Google Analytics for reports on conversions and bounce rate. What more? The tool also enables you to analyze titles and meta tags to avoid duplication of content.
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